Fundraising Technology Resources

Below are links to articles and resources about donor databases, email marketing, online fundraising, spam avoidance, technology planning, and related issues.

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Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Donor Databases - Vendors

Association of Fundraising Professionals: Advancing Philanthropy Fundraising Technology Roundup May/June 2008 Note: Each listing spans two pages (requires Acrobat Reader)

Campbell Rinker 2008 Donor & Member Database Survey (requires Acrobat Reader)

CASE Currents, October 2002: List of Fundraising Databases for Higher Education (requires Acrobat Reader)

DotOrganize: Database of Data/Donor Management Tools

Grassroots Fundraising Journal: Fundraising Software Comparison Chart (requires Acrobat Reader)

Idealware: A Few Good Tools: Low Cost Constituent Databases

Idealware and TechSoup: Comparing Lower-Cost Online Integrated Applications

IT For Charities: Fundraising Databases for UK Charities

Lyric Systems: List of Fundraising Databases

Leland, Eric (Idealware/TechSoup): A Few Good Donor Management Tools

Leland, Eric (Idealware): A Few Good Association Management Tools

Mills-Groninger, Tim (NonProfit Times): The Soft(ware) Side of Fundraising Effectiveness (includes a vendor listing) (requires Acrobat Reader)

NTEN: 2008 Donor Management Software Satisfaction Survey (free for NTEN members, $50 for non-members)

NonProfit Times: Donor Management Software Round-Up (requires Acrobat Reader)

TechSoup: Donor Management Software Comparison

TechSoup: Open-Source Tools for Fundraising

Weiner, Robert: How Many Donor Databases Are There? (extensive list of donor databases)

Weiner, Robert (TechSoup): Inexpensive Donor Databases

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Donor Databases - Strategy

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Batchelder, Duff (TechSoup): Evaluating & Selecting Fundraising Software

Battin, Tom (TechSoup): Should Nonprofit Agencies Build or Buy a Database?

Grantsmanship Center: A User’s Guide to Selecting Fundraising Software

Campbell, Peter (Idealware): The Perfect Fit: A Guide to Evaluating and Purchasing Major Software Systems

Campbell, Peter and Quinn, Laura (NTEN): How To Find Data-Exchanage-Friendly Software

Connors, Bill (Advancing Philanthropy): Making the Case for Technology - How to plan for a successful fundraising technology “ask”

Connors, Bill (Advancing Philanthropy): Being Good to Your Database

Heller, Keith (Idealware): Do You Need New Donor Management Software?

Heller, Keith: An Organized Donor Database: The Key to Successful Integrated Marketing

Idealware: The Truth About Hosted Software Packages

Leland, Eric (Grassroots Fundraising Journal): Mind Your Own Business (When the software business is your business too) (requires Acrobat Reader)

Mills-Groninger, Tim (NonProfit Times): The Soft(ware) Side of Fundraising Effectiveness (requires Acrobat Reader)

Mills-Groninger, Tim (NonProfit Times): Build, Buy, or Rent?

NPower: Selecting Donor Management Software

Petulla , Maria (Grassroots Fundraising Journal): Making Order Out of Chaos: How a Good Fundraising Database Can Help You Raise More Money (requires Acrobat Reader)

Sage Software: A Nonprofit’s Guide to Purchasing Fundraising Software (requires Acrobat Reader)

TechSoup: Donor Databases: Three Nonprofits Tell Their Stories

TechSoup: Managing Constituent Relationships: Four Case Studies

Weiner, Robert (Grassroots Fundraising Journal): Finding the Perfect Fundraising Database in an Imperfect World (requires Acrobat Reader)

Weiner, Robert (Idealware): Ten Common Mistakes in Selecting Donor Databases (And How to Avoid Them)

Weiner, Robert (Nonprofit Quarterly): Looking for Databases in All the Right Places (requires Acrobat Reader)

Weiner, Robert (AFP eWire): Choosing a Donor Database

Weiner, Robert (NTEN Forecast): Why Building Your Own Database Should Be Your Last Resort

Weiner, Robert (CASE Handbook of Institutional Advancement): Buying and Implementing a Development System (requires Acrobat Reader)

Weiner, Robert (CASE Currents): Recipe for a Successful Conversion (requires Acrobat Reader)

Weiner, Robert (TechSoup): Database Outsourcing: When To Look For Help, and How To Do It

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Email Marketing and Fundraising

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Analysis of the responses to the second annual survey on the use of email fundraising appeals conducted by Robert Weiner and CASE.

Alder Consulting: E-Newsletter Tools on a Shoestring

Algeri, Catherine (Fundraising Success): E-mail Appends: The Good, the Bad and the Realistic

Allen, Nick: 13 tips for raising money online

Allison, Rachel: 10 steps to a great e-mail

Allison, Rachel: Testing e-mail without testing your sanity (email newsletter checklist)

Bronto Mail: E-mail Marketing 101 (Free registration required)

Bronto Mail: Email Marketing Whitepapers

Campaign Monitor: Articles and Tips on Email Marketing

Coyote Communications: Tips for Nonprofits Using Email Newsletters

Dean, Katie (TechSoup): Wait, That Newsletter’s Not Spam!

DMNews: Essential Guide to E-mail Marketing (requires Acrobat Reader)

dotorgEssentials: Best Practice for Email Campaigns

Email Experience Council: Wall of Questions (Q&A about email campaigns)

Email Labs: Email Marketing Best Practices (requires Acrobat Reader)

eROI Resource Center: Email Marketing Guides, Quarterly Statistics, and Case Studies (requires Acrobat Reader)

eROI: Designing and Coding HTML Emails - What Works? (Free registration required, requires Acrobat Reader) Email Promotions – How To Guide

Gilbert, Michael: The Gilbert Email Manifesto

Gilbert, Michael: Twelve Ways To Fail at Email

Gilbert, Michael: Do Your Stakeholders Think You’re a Spammer? Online Fundraising Handbook (chapter 3 discusses email newsletters)

Gundrey, George (TechSoup): Upgrade Your Organization’s Image with Slick HTML Newsletters

Hrywna, Mark (NonProfit Times): Subjects Matter (writing strong subject lines)

Idealware: Choosing Bulk Email Software to Match Your Communication Goals

Idealware: A Few Good Email Newsletter Tools

Interactive Advertising Bureau: Marketer & Agency Guide to Email Deliverability (requires Acrobat Reader)

Lasa: Bulk Email Software Review (requires Acrobat Reader)

Lasa: Choosing Bulk Email Software

Livingston, Brian: Don’t Count On Your E-Mail Being Delivered

M + R Strategic Services: Do Images Help or Hurt Email Appeals? (requires Acrobat Reader)

Mathieu, Blaine (iMedia Connection): 3 steps to superior email snippets

MarketingProfs: Top 100 words NOT to use in your subject lines

Matheson, Karen and Fox, Eve: Why open rates are dropping

Mathias, Devin, University of Michigan: Before you hit send… Guidelines for using email effectively. (requires Acrobat Reader)

Mitchell, Lynn (TechSoup): Spam Legislation’s Impact on Organizations’ E-Mail Lists

Mutrux, Zachary (TechSoup): How Not to Get Dubbed a Spammer

Nielsen, Jakob Targeted Email Newsletters Show Continued Strength

NP Advisors: 9 Things to Test in an Email

NP Advisors: Are E-mail Recipients Better Direct Mail Givers?

NP Advisors: Guidelines for Preparing E-mail Copy

ONE/Northwest: Comparison of Email Service Providers

OnPhilanthropy: Seven Things You Need to Know to Start an In-House Email Newsletter

Patrick, Jeff (NTEN): An Intimate Look at a Successful Online Fundraising Campaign

Pearson, Jerold: @Stanford and Institutional Advancement (requires Acrobat Reader)

Pepperrell, Véro (Digital Web): The Seven Deadly Sins of Email Marketing Management

Pollard, Stefan (ClickZ): Crafting a Compelling Text Message

Return Path: Deliverability 101 – Getting your email into the Inbox (requires Acrobat Reader)

Schwartz, Nancy: Checklist for E-News Service Provider Selection

Schwartz, Nancy: Selecting the Best E-News Service Provider

Stanionis, Madeline: The Mercifully Brief Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email

Stanionis, Madeline: Eight tests worth trying online (testing email appeals)

Stein, Michael: Growing your e-mail list

Stoner, Michael: Creating Effective Email Campaigns

SubscriberMail: The Seven Dirty Words you can’t say in subject lines (plus 100 others)’s collection of e-solicitations

TargetX: articles on email marketing

Web Marketing Today: Ten Ways to Keep Your E-mail Marketing Effort From Bombing

Weiner, Robert (E-Philanthropy Review): Email Campaigns - The Technical Side

Weiner, Robert (E-Philanthropy Review): Email Addresses: Collect The Whole Set

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Newsletters about online marketing and fundraising

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

CharityChannel: E-Philanthropy and Technology Review


Email Sherpa

Grizzard E-News

Mal Warwick and Associates: Successful Fundraising Online

Marketing Profs

Gerry McGovern: New Thinking


TargetX: Email Minute

Ralph Wilson: Web Marketing Today

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Online Fundraising

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Affinity Resources: Comparison of Online Donation Services

Affinity Resources: The Donation Process - A Four Step Process for Online Donations by Credit Card

Alder Consulting: Accepting Credit Cards Online on a Shoestring

American Express: 2007 Charitable Gift Survey (requires Acrobat Reader)

Barney, Jim (from AFP’s Advancing Philanthropy): How Secure Are Your Online Donations?

Blackbaud: Online Gift Donor Profile

Blackbaud: Internet Assessment Survey Responses (requires Acrobat Reader)

Care2: Analysis of fundraising through Facebook Causes

Care2, Sea Change, & Free Range: The Procrastinators’ Guide to Online Fundraising (requires Acrobat Reader)

Care2: ROI Calculator for Social Network Campaigns

Christ, Rick and Fignar, Heather (AFP eWire): Shattering Online Fundraising Myths

CompassPoint: The eNonprofit: A Guide to ASPs, Internet Services, and Online Software

Conry-Murray, Andrew (TechSoup): New Laws for Organizations that Accept Online Payments

Convio: 2008 Online Marketing (eCRM) Nonprofit Benchmark Study (free registration required)

Convio: Using the Internet to Build Alumni and Donor Relationships: Tools, Tips and Techniques for Boosting Donations (free registration required)

Convio: The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors (free registration required)

DonorDigital: Perfecting Your Page: Can donation page optimization boost online giving? (requires Acrobat Reader)

EmailStatCenter: Collection of statistics and research on nonprofit online fundraising

ePhilanthropy Foundation: Code of Ethical Online Philanthropic Practices

Gaffny, Tom: Best Practices: Destination Marketing

Article part 1, July 2008

Article part 2, August 2008

DMA slides, January 2008 (55 MB, requires Acrobat Reader)

George Washington University Institute for Politics Democracy & the Internet: The Political Consultants’ Online Fundraising Primer (requires Acrobat Reader)

Gilbert, Michael: Online Donor Cultivation: The Quest for Metrics Online Fundraising Handbook

Guidestar: Is Mobile Fundraising the Next Frontier for Charities?

Guidestar: On-line Monthly Giving—A Review of Nonprofit Programs

Guidestar: The State of Fundraising On-line: Results of a 2008 Giving USA Survey

Hart, Greenfield, Johnston: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising

Howard, Don and Weber, Ken: Seeing the Internet’s (Not So) Obvious Benefits

Howard, Don and Weber, Ken: Toward e-engagement: How Nonprofits and Individuals Engage Online

Kanter, Beth: Exploring Online Fundraising for Nonprofit Arts Organizations (archived version - may be slow to load)

Idealware: Selecting an Online Donation Tool (requires Acrobat Reader)

M + R Strategic Services: 2008 eNonprofit Benchmarks Study (free registration required)

One Northwest: Accepting Credit Cards on Your Website

One Northwest: Online Donation Tools

One Northwest: Online Donation Tools Comparison Matrix

Org 2.0: The 59 Smartest Organizations Online

MobileActive: Strategy Resources for Mobile Campaigns (Registration required)

National Association of State Charity Officials: Charleston Principles for online solicitations

Network for Good: The Wired Fundraiser (requires Acrobat Reader)

NonProfit Times: Online payment system options abound

Soper, Michael: Understanding E-Relationships

Stoner, Michael: Web/Internet Strategy Must-Reads for Decisionmakers

Stoner, Michael: Making a Difference Online: What Really Matters to Potential Donors Survey Results: What are you doing with Web 2.0?

Target Analysis Group: 2006 Online Giving Benchmarking Analysis (free registration required)

TechSoup and One/Northwest: Online Donations: Sorting Out the Chaos

Warwick, Hart, Allen: Fundraising on the Internet

Weiner, Robert: Online Donations Checklist (requires Acrobat Reader)

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Online Privacy

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Customer Respect Group: Online Privacy - Best Practice Pays

The Direct Marketing Association: How to Construct Your Privacy Policy (includes a privacy policy generator)

AB 68, California Online Privacy Protection Act of 2003 (requires a posted privacy policy on web sites that collect personally identifiable information from California residents) (requires Acrobat Reader)

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Social Media

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

The Bamboo Project: Using Facebook in Your Nonprofit

Bonfield, Brian (Idealware): Should Your Organization Use Social Networking Sites?

Broitman, Robin (Interactive Insights Group): How To Grow Your Social Media Network

Care2: Analysis of fundraising through Facebook Causes

Chronicle of Philanthropy Special Report: Face Time - Charities flock to social-networking sites

Chronicle of Philanthropy: Advice for Charities on Making the Most of Twitter

Chronicle of Philanthropy: How Charities Can Raise Money With Twitter and Other Social-Networking Tools (online discussion transcript) (How) Should higher ed institutions use MySpace?

Connecticut Student Loan Foundation: What is Web 2.0 for Higher Education?

Conway, Marion: Before You Jump in with Two Feet in Social Media - Important Boring Basic Stuff First

Cravens, Jayne: Online Action Should Create & Support Offline Action

Cravens, Jayne: Before you jump on the micro-blogging/Twitter band wagon

Davies, Tim: Facebook groups vs. Facebook pages

Diosa Communications: Facebook Best Practices for Nonprofit Organizations

Diosa Communications: MySpace Best Practices for Nonprofit Organizations

Diosa Communications: YouTube Best Practices for Nonprofit Organizations

.eduGuru: Setting up a LinkedIn Alumni Group for your College

Evans, Dan: Social Media Marketing: An Hour a Day

Feld, Peter (Ad Age): What Obama Can Teach You About Millennial Marketing

Foster, Kristin (Ogilvy PR): The Creation of Twitter Best Practices: Round 1

Guidestar: Tips for Entering Your Nonprofit into the Social Media Environment

Haydon, John: How The National Wildlife Federation Uses Social Media (interview with Danielle Brigida)

Haydon, John: Twitter Jump Start: The Complete Guide for Small Nonprofits

Kanter, Beth: Beth’s Blog: How Nonprofits Can Use Social Media

Kanter, Beth: The Six Signs That Twitter Isn’t For Your Nonprofit

Kanter, Beth: Twitter, What’s Twitter?

Kanter, Beth: What, Why, and How of Facebook Pages

Lo, Kevin (TechSoup): Six Ways to Make Web 2.0 Work

Notes for Nonprofits: Ten Things a Nonprofit Should Do Before Setting Up Social Media

Ochman, B.L. (BusinessWeek): Debunking Six Social Media Myths

Owyang, Jeremiah: Testing Facebook Pages

Pitman, Mark: How Twitter can transform your fundraising

Pogue, David: Twittering Tips for Beginners

Smarty, Ann (Search Engine Journal): Facebook Group vs. Facebook Fan Page–What’s Better?

Social Media Today: Best Practices for Facebook Pages

Stelzner, Michael A. (MarketingProfs): The Dark Side of Twitter: What Businesses Need to Know

SupportingAdvancement survey: What are you doing with Web 2.0?

TechSoup: Using Facebook for Your Nonprofit

We Are Media Project: The Social Media Starter Kit for Nonprofits

Wild Apricot: Best Practices for Nonprofits’ Use of Facebook

Wild Apricot: Get Started Right with Your Nonprofit on Twitter

Wild Apricot: Using Facebook and MySpace for Advocacy and Fundraising: An interview with Carie Lewis, HSUS

Worthwhile Films: Collection of Social Media Networking Groups for Non-Profits

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Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Brown, Alexandria: 20 Words That Kill - At Least When It Comes to Spam Filters

Center for Democracy and Technology Research Report: Why Am I Getting All This Spam?

The Direct Marketing Association: CAN-SPAM summary and FAQ (archived version - may be slow to load, requires Acrobat Reader)

Email Tools: How To Get Off An Email Blacklist

Guidestar: What Nonprofits Need to Know about CAN-SPAM

Lucid Images: Stop Spam Harvesting

Nonprofit Navigator: CAN-SPAM Act Could Affect Charities

Philanthropy News Network: Are Nonprofits Immune to the CAN-SPAM Act

Rimmer, Steven: Death to Spam - A Guide To Dealing With Unwanted E-Mail

Schwartz, Nancy: Avoiding Filters - 11 Tips for E-Newsletter Success

SpamLinks: Everything You Didn’t Want to Have to Know About Spam

St Sauver, Joe: Winning the War on Spam

Summary of State Anti-Spam Laws

TechSoup: CAN-SPAM Legislation’s Impact on Nonprofits

Templeton, Brad: Origin of the term “spam” to mean email abuse

TidBits: Spam Filtering – Killing the Killer App

Web Marketing Today: 20 Ways Opt-in E-Mailers Can Outsmart Spam Filters

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Technology Planning

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Benton Foundation: Technology Literacy Benchmarks (requires Acrobat Reader)

CompuMentor: Restoring IT Infrastructure - A Manual for Disaster Recovery (requires Acrobat Reader)

Nonprofit Coordinating Committee of New York: Disaster Planning, Emergency Preparedness & Business Continuity

Nonprofit Times: Making Technology Work For, Not Against You

NPower: Selecting the Right Technology Vendor

NPower: Technology Guide for Nonprofit Leaders: Arts and Culture

NPower: Technology Guide for Nonprofit Leaders: Community Development

NPower: Technology Guide for Nonprofit Leaders: Education Services

NPower: Technology Guide for Nonprofit Leaders: Health and Human Services

NPower: Total Cost of Ownership Calculator

TechSoup: Technology Planning Resources


Description of TechAtlas from TechSoup

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Other Useful Resources

Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources

Capaciteria : Links to peer-reviewed capacity resources, including technology, fundraising, legal, accounting, communications, HR, and volunteer management.

Charity Village : An extensive array of nonprofit resources.

Consultant Resources : Resources for nonprofit consultants, from a presentation at NTEN’s 2008 Nonprofit Technology Conference. (requires Acrobat Reader) : A listserve for Development Services professionals, where a variety of back-office issues are discussed. Typical topics include IRS regulations, records management, policies, and systems. It also offers a file sharing area for exchanging manuals, policies, forms, etc.

The Chronicle of Philanthropy’s Technology Guide

Innovation Network’s Assessment and Evaluation Tools

Nonprofit FAQ : From the Internet Nonprofit Center and, an extensive collection of answers to questions on organization, management, regulation, development, and a variety of other issues.

Nonprofit Good Practice Guide : Information on evaluation, advocacy, fundraising, governance, management, technology, and more.

R I Arlington Information on Advancement Services, systems, job postings, and survey results.

SOFII: The Showcase of Fundraising Innovation and Inspiration : Described as “a comprehensive, easily accessible archive of the best fundraising creativity from around the world.” (free registration required)

SupportingAdvancement : Links to a wide variety of Development Services resources, including a collection of job descriptions.

Third Sector New England: Information Technology Resources for Nonprofit Organizations : Links to resources to help nonprofit executives, managers, staff and “accidental techies” use technology effectively.

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Donor Databases-Vendors | Donor Databases-Strategy | Email Marketing | Newsletters | Online Fundraising | Online Privacy | Social Media | Spam | Technology Planning | Other Resources